Photo sharing sites have gained so much attention nowadays. Pinterest and Flickr are just two of the most talked about image-sharing social network nowadays. These media are more popular with the youth, especially among young girls. However, during the past few months, We Heart It, another photo sharing site that started in Brazil, was silently getting a million subscriptions from various locations.
Given that the company was only incorporated two years ago, and that Ranah Edelin, its very first CEO, was hired only two months ago, We Heart It already gained so much attention and has been used by a huge audience. Basically, it functions similarly to Pinterest where users can share images from other users in combination with Tumblr’s appeal to the young generation. Edelin said that in the present times, people tend to appreciate and express themselves more visually rather than the traditional textual way of conveying messages. Aside from that, images are easier to understand. Taking into consideration the trends, young people are more interested in sharing images rather than composing a posts on social media.
This may be the first time we’ll be hearing about We Heart It. But what we don’t know is that it already has more than 20 million users, with an estimate of one million registrations each month. In addition to that, it has been reported that users spend almost 16.5 minutes in the sites and the mobile app version is being used 25 times, on the average, each month. Again, for a start up company having numerous well established competitors, these figures are found to be significantly high.
In contrast with Facebook where one could connect and interact with his/her friends, We Heart It allows users to follow others who possess same interests as you. For instance, if you’re into photography, you can follow other users who are also interested in photography. In that way, you can meet new people, gain friends and even learn something from them. We Heart It can also be a way for you to go with your passion.